DATA POINTS: Ivy Sole
A new series focused on the very unique #data we dig up
- BIG LOOK: Ivy spent last month supporting Rag’n’Bone Man (UK) on his debut headlining tour in the United States. They sold out dates in DC, Boston, NYC, and LA — no surprise, though, with a global smash like “Human,” which has racked up 217M plays on Spotify
- CERTIFIED FRESH: She dropped her latest EP in late July, and Spotify took immediate notice, making her the face of their Fresh Finds playlist that boasts 552k followers. Before the placement, she had a very respectable 5797 followers on Spotify — since, she’s seen a 31% increase in Spotify followers.
- CAN YOU BE MY AMERICAN GIRL: All that is dope, but it’s her numbers in the UK that we’ve been watching closely. We took notice of the growth of her UK Facebook fans (27.53%) over the last 6 weeks, which doubled the pace of her global growth (13.69%). The momentum moved perfectly for her debut show in the UK last night at The Seabright Arms (s/o our friends at CLEAN)