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DATA POINTS: Post Malone

A new series focused on the very unique #data we dig up

  • OVERLOOKED STORYLINE: We hope you all did your part to help Cardi B overtake Taylor Swift (🐍) on the Billboard Hot 100. Thank god. But we were also caught by surprise when we woke to news that Taylor had been knocked down from #1 to #3, with Post Malone grabbing the #2 spot with “Rockstar” (ft. 21 Savage) on its radio debut, and hitting #1 this week.
  • STREAMING TO THE TOP: Officially released less than a month ago, “Rockstar” has already racked up 200M plays on Spotify, parlaying those spins into a spot on the coveted RapCaviar playlist and reaching the Global Top 50 within days.
  • NOT JUST ONLINE, BUT IN LINE: Posty announced his fall US club tour back at the beginning of August, and the sales were slow… until they weren’t. After debuting at #2, the remaining dates on the tour almost immediately sold out — with upcoming shows in Nashville and Atlanta fetching a minimum of nearly $400 per ticket on StubHub… These are unprecedented prices for an artists like Post Malone.
  • SUPPLY, DEMAND: While Post’s clout suddenly jumped up, these venue capacities stayed the same. Expect to pay 5–10x face value to see him this month.

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