trippie redd’s hot streak
Who is this 18-year-old from Canton, Ohio?
Trippie was selected by Spotify as one of four artists for their new RISE series — a seemingly selfless initiative (we are skeptics of anything seemingly selfless) that launched this month. In the words of Troy Carter, Spotify’s Global Head of Creator Services:
Spotify will launch these artists of exceptional talent into the world through a dynamic combination of multi-tiered marketing and editorial programming on Spotify.
The 18-year-old is the only hip-hop act, and hip-hop is a stretch — he’s really pushing further towards an emo pop-punk sound, closer to Lil Peep than Lil Uzi Vert. He claims his primary influences are Lil Wayne, T-Pain, and Kiss, for example.
Redd is from Canton, Ohio, spent time in Columbus and Atlanta, and has recently relocated to Los Angeles. He’s signed to Strainge Entertainment, a Los Angeles up-start label. Despite a sparse website and a lawsuit filed by Tech N9ne’s Strange Music Label, the imprint, started by Elliot Grainge just last year, is already an imprint under UMG with some hefty clout.
It makes a bit more sense when we put together Elliot’s father is Lucian Grainge — as in the CEO of Universal Music Group who has landed atop Billboard’s Power 100 three times in the last five years. Woof. Yeah, Strainge might have some wheels.
Strainge has also picked up IG- / Musical.ly-famous Kristen Hanchen — not sure if she’s going to be recording, but her 4.1 M IG followers can’t hurt the brand. They’ve also nabbed Tekashi69, the rainbow-headed metal-rapper from New York. It’s an eclectic mix.
Trippie really caught the ear of the right dude in Elliot. His “Bust Down,” “Romeo and Juliet,” and “Love Scars” tracks have heavy spins across platforms, earning Rap Caviar placements on Spotify, He’s got a recent collab with DRAM, and a Drake song may be in the mix.
He’s checking a lot of the right boxes for the rise. Get a grip on the kid before he blows.